It is often said that seeing is believing. Well in the case of Taiwanese model Heidi Yeh, this may not be entirely true. The model has spoken out about an image meme on the internet that has ruined her life and her career.
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"Just because I'm a model, people can hurt me like this and I can't fight back. I just want to hide."
Yeh's story begins with shooting an advertisement for a Taiwanese cosmetic clinic depicting an attractive couple and 3 children who have had their facial features digitally altered to highlight a contrast between
The advertisement had a caption that read "The only thing you'll ever have to worry about is how to explain it to the kids."
According to Heidi Yeh, the contract signed by her agency and international advertising firm J Walter Thompson was for newspaper and print usage by only the one clinic. However, this would not end up being the case.
Eventually JWT allowed another clinic, Simple Beauty, to make use of the image as well as posting it to the JWT Facebook page.
At this point, the image spread like wildfire across the internet and rumors started to take hold.
The image was turned into a meme and shared across the internet with a new caption.
Yeh had never had plastic surgery done, but had now become the center of many rumors and speculations about her personal life.
